Nov 4, 2023 · What is psychographic segmentation? Psychographic segmentation is a market research method used to divide a market or customer group into segments based on their …

Feb 27, 2024 · What Is Psychographic Segmentation? Psychographic segmentation in marketing is a form of market segmentation where you group consumers into segments based on …

Jul 3, 2025 · Psychographic segmentation digs beneath the surface to understand a customer’s personality, values, lifestyle and beliefs. It focuses on what motivates people — the “why” …

Psychographic segmentation is a type of targeting that allows businesses and marketers to divide customers based on psychological traits that may influence their buying behaviors.

Psychographic segmentation is a marketing research approach that categorizes consumers into groups based on psychological factors influencing their buying behavior, personality, values, …

Dec 1, 2025 · Psychographic segmentation involves dividing your audience based on psychological characteristics that influence their consumption patterns. This includes values, …

Psychographic segmentation’s emphasis on characteristics like personality and values differs from demographic segmentation, which uses a specific trait (like gender, age, income, etc.) to …

Psychographic segmentation groups consumers by shared values, beliefs, emotions, personalities, interests and lifestyles. Understanding consumers' unarticulated needs and …

Dec 10, 2025 · Learn about 11 psychographic segmentation examples to help product teams move beyond behavior and build deeper, mindset-driven user flows.

Oct 14, 2025 · So, psychographic segmentation is a research methodology that divides people into groups using psychological characteristics. This approach divides consumers into distinct …