The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

If you quickly scan through the products under your sink–counter spray, window cleaner, dish soap–they all have one thing in common: Water is their main ingredient. Until now, few consumers thought ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

With e-commerce startups breaking into eyewear, beauty, shaving, monthly subscriptions products and more, there will be plenty of need for boxes and packaging. That’s where Pakible, a Y ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Haus, a direct-to-consumer brand selling apéritifs, was able to bring ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...