S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...

At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...