The 2026 Toyota Prius LE AWD continues the model’s transformation from hypermiling icon to genuinely desirable daily driver.

Toyota is now the Official Automotive Partner of the NFL. The multi-year sponsorship deal was announced last week and fills a hole for the National Football League, which hasn't had an automotive ...

Toyota’s 2025 results prove that hybrids are the heart of the U.S. market. With nearly 50% of sales now electrified, models ...

Chris Bruce has worked in the automotive industry since 2011 and has written thousands of stories about cars, motorsports, and motorcycles in that time. He has written for Autoblog, Autoviva, CarFax, ...

Toyota Gazoo Racing will now just be Gazoo Racing and serve as 'Yota's standalone performance division, complete with more ...

The Toyota Yaris Cross has emerged as a standout vehicle in the compact SUV market, thanks to its innovative dual hybrid powertrain strategy. This approach offers customers a unique choice between two ...

Toyota of America is gearing up for a spectacular mid-fall season on the presentation catwalk - it has already confirmed two new models for their official debut on November 14. The company is no ...

Toyota has signed on as the first official automotive partner of Major League Pickleball (MLP), according to details shared with Marketing Dive. The deal helps promote the automaker’s 2023 Prius.

Toyota has dropped its first official peeks at the next-generation 4Runner SUV on Instagram, and exciting as that is, we're struck by several things. First, in the latest preview, Toyota has confirmed ...