Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Critics of a new Swiffer ad accuse the household product line of attempting to put feminist icon Rosie the Riveter “back in the kitchen” by reappropriating her can-do individualistic image as one of ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted the ...

Have you taken a good look at the photo above? If your blood isn’t boiling, then you’re doing something wrong. Swiffer’s new ad for its steam mop turns the strong, “We Can Do It!” Rosie the Riveter ...

Bowing to a 24-hour publicity firestorm, Swiffer, the Proctor & Gamble-owned cleaning company, on Tuesday announced it would pull an ad that had been widely condemned as offensive for recasting the ...