New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting. The demand for ...

Retailers who add store mode features such as in-store location to their branded mobile applications drive five times more shopper engagement than apps without these features, according to a new ...

Inditex-owned Zara has launched its Store Mode functionality across all UK stores, connecting its bricks and mortar shops with its website and app. Store Mode allows UK customers to check into any UK ...

As Walmart fends off competition from dollar stores and e-commerce platforms like Amazon, the discount chain is making mobile tools a key part of its shopping experience both in and out of stores by ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Nov 27, 2013 at 9:04 am ...