Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

A new startup called Oak Labs is bringing smart dressing rooms to Ralph Lauren and the broader retailer landscape ahead of the holidays. When a customer walks into one of Ralph Lauren's smart dressing ...

River Island is among fashion retailers gaining a trove of data with Crave Retail smart fitting rooms, enabling more seamless shopping UK fashion retailer River Island knows the value of its stores’ ...

At NRF 2026, Crave will demonstrate how its solution, deployed in thousands of fitting rooms and stores with leading brands ...