In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

SANTA ANA, CA--(Marketwired - Jun 5, 2013) - You may joke about them, scoff at them or even turn your nose down on them -- but you should never dismiss them. Infomercials are big business. They make ...

Infomercials, like the classic Shamwow infomercial, are an example of how structure and technique can have a huge effect on how a user or prospect is driven toward taking a specific action like ...