The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Samsung’s Galaxy Z Flip 5 may have a familiar form factor compared to its Galaxy Z Flip 4, but plenty has changed on the outside and the inside, in a very discreet manner. Here's our first impressions ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

The CAD software is the only one to encompass 3D design, analysis, product-data management, collaboration, and injectionmolded-plastic-part validation in a single package. Key improvements include an ...