Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on ...

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working in a ...

Brand protection is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on ...

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search ...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out ...

Competition for keywords is fierce, and getting noticed is becoming more of a challenge. Throw into the mix changes in how Google and Facebook are handling their ads, and suddenly brands are beginning ...

For most businesses advertising online, the success of your pay-per-click (PPC) ad campaign is related to the size of your advertising budget. The more money you have to place bids, the more keywords ...

If you have competitors appearing for brand terms, either in paid or organic then yes, you need to consider how you protect this traffic stream and PPC brand bidding is an obvious option, along with ...

Anyone doing Pay-Per-Click (PPC) advertising will eventually confront the following question: “If I already rank #1, why would I do PPC for my brand name?” It’s a common enough question. I recently ...

[Holland] WatchMouse, the website performance monitoring company, has launched its new GeoBrand service today. It’s designed to detect “brand abuse” in search-based keyword advertising and follows the ...