A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

Maxymiser’s Mark Simpson is to reveal how the company’s multivariate testing system delivered a 13% increase to LOVEFiLM’s online customer conversion figures. Speaking at next week’s Internet World ...

In this paper statistical test criteria are developed for testing equality of means, equality of variances and equality of covariances in a normal multivariate population of k variables on the basis ...

Moore ACTS includes AI, neuromarketing and dynamically optimized testing to improve fundraising effectiveness. The Moore ACTS suite of tools features: Use of generative AI for idea generation in ...

In this article, we develop a new goodness-of-fit test for multivariate jump diffusion models. The test statistic is constructed by a contrast between an "in-sample" likelihood (or a likelihood of ...