BINGHAMTON, N.Y. - Mobile coupons not only drive customers to spend money during a promotion -- they can encourage long-term purchase behavior as well. New research from Binghamton University, State ...

The following is a guest post from Catherine Flint, vice president of sales at Kiip. Mobile couponing sits at the nexus of two consumer megatrends: the rise of mobile-first experience expectations and ...

The need for mobile-only promotions ? an important strategy for marketers just a year ago ? is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of ...