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I visited an Indian mithai store and quickly learned you shouldn't eat all the dessert sweets at once — here are 7 you need to try

I visited a popular Indian sweet store in Tooting, South London, and tasted its offering of mithai. I spent £12, or over $16, in Pooja Sweets & Savouries, which sells traditional individual desserts.
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India’s Dessert Index 2025: Scandalous Foods Maps How Mithai Is Evolving From Festive Ritual to Everyday Indulgence

(MENAFN- Value360india) Scandalous Foods, the countr’’s fast-growing B2B innovator in fro en Indian sweets, has released I’dia’s Dessert Index 2025, a cultural and strategic study mapping how Indians ...
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How India Sweet House is competing with traditional mithai brands by building a 50-store business

Long before modern cafes, patisseries, and ‘Instagrammable’ dessert bars took over India’s food streets, mithai was the country’s original language of celebration. For its cultural significance, the ...