The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

As an applications engineer, I hear about plenty of test and measurement problems: “What’s wrong with my instrument? I keep getting the same errors over and over.” Sometimes, a measurement problem isn ...

The measurement problem in quantum mechanics has challenged physicists and philosophers for almost a century. The measurement problem refers to the probablictic collapse of the deterministic wave ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

Many research and productionapplications require low-level voltage measurements to characterize materialsand devices. When signal voltages approach the microvolt ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...