In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Jedi Digital Marketing Hong Kong has announced a continued emphasis on refining its digital marketing framework, reflecting broader shifts in how organizations manage online visibility, information ...

Things are getting harder for channel marketers as customers become more unpredictable, making existing models and approaches less effective. Research from Twilio has revealed that global pressures ...