The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

ALBUQUERQUE, N.M. (KRQE) – From flowers to movie scenes, thousands of unique creations made of Legos are coming to Albuquerque this weekend for The Brick Convention. Show-stopping Lego creations from ...

The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...