A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...
SALT LAKE CITY -- Once considered by some to be an all- boys club, LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted ...
The Coral Coders, an all-girls robotics team made up of Pacific Trail Middle School students and one Sage Canyon Elementary ...
Lego doesn't call itself a toy company for boys. But look at the company's website, and its products are clearly geared towards boys' love of combat and action. There's Lego Star Wars, Lego Indiana ...
For Limor Fried, a hardware hacker and leader in the booming maker and do-it-yourself movements, there was never a question of waiting for someone else to jump in and do a better job of inspiring ...
LEGO must think girls are dumb as bricks. The iconic toy brand is apologizing to customers after one mom took to social media to slam the Lego Group for suggesting “a group of girls among researchers ...
If you build it… well, maybe Lego will produce it. That’s the idea behind the Lego Ideas project, which made a big media splash last month when TV fans everywhere learned a fan-designed Lego Golden ...
A 7-year-old girl reportedly wrote a letter to Lego asking why "there are more Lego boy people and barely any Lego girls." The letter, dated Jan. 25, was posted on The Society Pages, a website run by ...
Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...
Lego, the Danish manufacturer of colorful plastic bricks, has finally caved, er, responded to years of feminist carping over supposed gender stereotyping in its “minifigures” and now has a boxed set ...
Lego’s sales and profits are soaring as the rest of the toy market struggles – and it has girls to thank. Twice as many girl-centric Lego Friends sets were sold than expected in the first six months ...
A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...
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