Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

An evolution to the standard Lego brick, a tech-filled smart brick means an interactive brick that responds to how you (or your kids) play.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

LEGO today has officially launched its LEGO AR Playground app on iOS, incorporating ARKit technology to merge real LEGO sets with augmented action. The first ARKit Playgrounds app from the company ...

If your kids have a box of jumbled Lego bricks in their bedroom, get it out - because an amazing new app will give them tons of new ideas of what to build with them. The Brickit app is the best use of ...

Lego is on the verge of rolling out another augmented reality app for iOS, with this one fulfilling ARKit-related promises made at WWDC in conjunction with a few sets — and more likely to come. The ...