Ice cream lovers range from those seeking a lunchtime or after-dinner snack to vacationing families. Ice cream's popularity alone, however, will not bring customers to your shop. You need an effective ...

Halo Top ice cream launches the most significant marketing effort in its history with new agency of record, Digitas Chicago. - Halo Top Halo Top, after sitting out the national advertising game for ...

Mengniu called a creative pitch for its ice-cream business earlier this month. A number of agencies were involved, including the two incumbent agencies ADK Beijing and Guangdong Advertising. Mengniu's ...