A tie-up with David Beckham is one part of a strategy for growth by Hugo Boss. (Photo by Ernesto Ruscio/Getty Images) German fashion house Hugo Boss has been warned by activist shareholder Frasers ...

Hugo Boss expects currency-adjusted sales to decline mid- to high-single digits in 2026. Credit: salarko/Shutterstock.com. The plan builds on the company’s existing Claim 5 strategy and comes with a ...

To receive the Vogue Business newsletter, sign up here. Two brands, two young demographics. German luxury brand Hugo Boss is looking to the future with a radical rethink of its direction focused on a ...

Luxury stocks have fallen out of favor, with Hugo Boss showing potential despite weak Q2 results and a challenging economic environment. Hugo Boss demonstrates brand strength and pricing power, with ...