The hook is the most important part of anything you write, whether in an email, social media post, or YouTube video. Even in a real life conversation. The first line is what makes people pay attention ...

Use these tips to develop a marketing message that get your prospects attention and help you reel in more business. That first line that’s the prospects’ first point of contact with you has to be so ...

Have you ever tried fishing without bait? Yeah, it doesn't work out so well. (The fish aren't convinced, and now your feet are probably wet.) The same goes for content without a solid hook (minus the ...