Every website owner has been told to create a lead magnet that will attract your ideal customer onto your email list. And while it’s a good start, most of the time, they fall flat. Creating a free ...

Opinions expressed by Entrepreneur contributors are their own. “Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email ...

“Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email mini-course or whatever… and people still aren’t signing up for ...