'Live sellers' are doing 6-figure sales during marathon, hourslong shows. Their startup costs are minimal, but one personality trait is crucial to their success.

"You're building this community of people that are following a personality. To have a big viewership, you've got to engage ...
Business Insider

Seven-figure livestream sellers explain how to get started in 2 steps

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The Information

Whatnot’s Schlock Empire Shows Digital Live Shopping Can Thrive in America

In the weird, wild world of Whatnot, the startup defying Silicon Valley’s dismal track record with live shopping, the ...