Up to 65 percent of our daily behaviors occur habitually—but how habits form remains difficult for researchers to understand ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Overview: VR companies are developing reliable tools that expand the practical utility of technology across various sectors, ...

Oleg Fonarov is the CEO of Program-Ace, an innovative solutions integrator and custom software development company with a 30-year history. It wouldn't surprise anyone if I said that immersive ...

There were roughly 90 first-year medical students that had gathered in the lab. The instructor was about to take them through their first dissection in a human anatomy course. For most students, this ...

Visiting Stephen Hilton’s laboratory is a hands-on experience. No staff passes, qualifications or lab coats are required here; guests are welcome to wander around and prod at the equipment, even spill ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

This article is also available as a pdf version. A young man walks toward the entrance to an underground subway. As he starts down the escalator, his heart rate increases, but he continues. He ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Bankim Chandra is Director & CEO of Dotsquares. Always committed to innovative solutions and mentoring the next generation in the industry. • Learning can often involve comprehending abstract concepts ...

When Apple announced its long-awaited augmented reality headset, Vision Pro, earlier this month, part of the pitch was that these “Ready Player One”-esque goggles would change how we consume ...

The next big thing in VR might not be higher resolution or more immersive sound, but an experience augmented by physical sensations or moving parts that fool your senses into mistaking virtual for ...