B2B Marketing’s roundtable in December 2012 focused on how to make video work for B2B brands. Joel Harrison reports. Video marketing is potentially one of the most engaging, exciting and dynamic ...

Viewers decide fast. The first seconds either pull them in or push them away. That choice depends on clear intent, strong ...

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build ...