Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest otherwise. Poor service, slow response times, and lack of transparency push people ...

In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

Businesses can transform satisfied customers into passionate brand advocates by consistently exceeding expectations through a ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

A fascinating shift is occurring in consumer behavior, with recent studies showing that feeling an emotional connection with a business may matter more than customer satisfaction to today’s consumers.

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...