Few images are as inherently cinematic as the sight of a leather-clad biker on the back of a two-wheeled symbol of freedom, an endless horizon in front of them, and their checkered past behind them.

If you didn't know already, Harley-Davidson is in trouble. It all started when Harley’s annual report for 2024 revealed a revenue decline of more than 60%. Of course, media and public scrutiny ...