As OpenAI goes into “Code Red” over competitive pressures, Google announced it has begun testing a new feature that merges its AI Overviews with AI Mode in Search. That means that users who are ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Google is testing a unified mobile Search experience, merging AI Overviews with AI Mode. This allows users to ask seamless, conversational follow-up questions directly from the initial summary. The ...

Google is currently testing a new email-focused AI assistant called “CC.” The assistant is powered by Gemini and connects to ...

As AI continues to be a core focus of its search experience, Google appears to now be testing the replacement of its iconic “I’m Feeling Lucky” button with a new button for its AI Mode. “I’m Feeling ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

AI-powered coding tools have become so popular over the past few months that almost every major tech company is either using one or making its own. Makers of these so-called “vibe-coding” tools are a ...

A new Backlinko test adds fresh fuel to speculation that ChatGPT Plus may be relying on Google Search, at least some of the time, to surface web content. Backlinko’s “sting” experiment appears to ...

Google announced it will be testing more changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just "large online travel aggregators ...

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. Search Console Insights now includes performance ...