Google Analytics is getting a powerful new feature, the company announced today: the ability to track iOS app installs. The new reporting function, which allows customers to better measure marketing ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google announced a new privacy feature for both users and website owners using Google Analytics. For users, they can now install a plugin on most browsers to prevent Google Analytics from tracking ...