Dr. Rick is the latest Progressive celebrity who's fast becoming a fan-favorite. Unsurprisingly, the actor in question is an ...
— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.
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