The last thing Dr. Li-Huei Tsai expected to help her Alzheimer’s mice was a disco cage. Three years back, in a strobe of insight, her team decided to stick mice engineered with a genetic ...

When you enter a casino, you will be bombarded by bells and whistles calling you drop everything and spend. According to a new study in JNeurosci, this attention-grabbing behavior can be by design.

Sounds with a frequency of 40 hertz and lights that flicker at the same rate stimulate a pattern of brain activity known as gamma waves, which are associated with excitement or concentration and ...

Using specific frequencies of flashing lights and sounds to stimulate the brain’s electrical activity, Cognito Therapeutics believes it can help treat Alzheimer’s disease by energizing neurons and ...

The blinking lights and exciting jingles in casinos may encourage risky decision-making and potentially promote problem gambling behavior, suggests new research. The blinking lights and exciting ...

It feels as though every week I find an ad on Facebook claiming that a miracle new treatment for Alzheimer’s disease has been discovered. As always, obtaining this miracle, that is not yet approved by ...