Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

Although Facebook does not give much leeway for customized profile pages, you do have the option to make a personalized banner. This banner replaces your five most recently added pictures at the top ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Facebook has confirmed the integration of header bidding technology with six ad tech companies, according to The Drum. Header bidding allows publishers to open up their ad space to more advertisers ...

Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. Mobile web publishers ...

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...

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In 2014, a new innovation called header bidding (HB) gained popularity as it allowed publishers to route inventory to multiple ad exchanges. But Google did not welcome the competition and wanted to ...