Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

Newsletters are powerful tools for promoting products and services and are essential for any brand or large business. However, to succeed, it’s crucial not only to create quality content and offer ...

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Ask an email expert any question about email and the response is usually, "It depends. You should A/B test it to find out." No matter what you are testing, following the same set of rules produces the ...

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Kwanzoo last week announced the availability of Smart Banners, the company’s new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for ...