OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, ...

How AI, cloud computing, and digital ecosystems are driving explosive revenue growth for the market’s most influential companies.

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Digital ads are destroying our planet and we’re all part of the problem. Take these steps to be part of the solution. The world is failing to reach the Paris Agreement’s target to limit the rise of ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

These days, people seamlessly switch between their phones, their computers, and local stores when making purchases and returns. Just think about all the websites and apps that now offer in-store, ...

WPP and Dentsu project strong ad expansion through 2026 led by AI and digital innovation - will audio see a fair share of that?

Editor's note: This post has been updated for the 2025-26 season. It was originally published in 2023. Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the ...