While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I discovered blogging, I quickly ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...