Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

The world of motorcycle makers is so diverse these days that unless companies have a name people can relate to, or a product that can blow them away, there are slim chances they’ll make it. Not sure ...

Some low-volume sports car manufacturers make one or two prototypes, maybe even a couple of production examples, and then promptly go out of business. Others that are even less lucky might never make ...

There are few carmakers in the world as blatantly offbeat as Ariel. For the last 16 years, the company has been reaching new heights of engineering extremism. So why is it surprising that the ...

Design When you buy an Ariel Atom, you’re buying a machine hand-assembled by a single technician. This process hasn’t changed ...