Retro hair is having a full-circle moment, and the styles moms loved in the 1980s are suddenly right at home in your 2020s feed. From perms to power bobs, you can tap into that nostalgic, “bigger is ...

If there’s one thing we know about beauty trends, it’s that they always circle back. What goes around comes around – often with better products, and fewer regrets. And while the last decade has been ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. If you remember the ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...